Privacy Policy

We follow the relevant legal requirements and take all reasonable precautions to safeguard personal information.



We are committed to protecting your privacy and security. This policy explains how and why we use your personal data, to ensure you remain informed and in control of your information.

You can decide not to receive communications or change how we contact you at any time. If you wish to do so please contact us by email.

We will never sell your personal data, and will only ever share it with organizations we work with where necessary and if its privacy and security are guaranteed. Personal information submitted to our website is only used to contact you regarding our activities. 

Information about visitors to our website domain is automatically logged for the purposes of statistical analysis. Such information includes the IP address from which you visit, referral address, and other technical information such as browser type and operating system. Your email address is not automatically logged without your knowledge.

We will not distribute, sell, trade, or rent your personal information to third parties.  We may provide aggregate statistics about our website’s users, traffic patterns, and related site information to reputable third parties such as our funding bodies or potential partners. Such statistical information will not include personally identifying information.



Your personal data will be collected and used by our website.

We collect the data you provide to us. This includes information you give when joining as a member or signing up to our newsletter, placing an order, or communicating with us. For example:

  • personal details when you sign up for our newsletter and/or events.
  • financial information
  • details of events you have attended.

Sensitive personal data

We do not normally collect or store sensitive personal data about those signed up to our website. However, there are some situations where this will occur. If this does occur, we’ll take extra care to ensure your privacy rights are protected.


Accidents or incidents

If an accident or incident occurs on our property, at one of our events, or involving one of our staff then we’ll keep a record of this.



We only ever use your personal data with your consent, or where it is necessary in order to:

  • enter into, or perform, a contract with you;
  • comply with a legal duty;
  • protect your vital interests;
  • for our own lawful interests, provided your rights don’t override these.

In any event, we’ll only use your information for the purpose or purposes it was collected for.



We use personal data for administrative purposes. This includes:

  • maintaining databases of those signed up to our newsletter;
  • fulfilling orders for goods or services;
  • helping us respect your choices and preferences.



Your personal data – which may include your name, organization, position, and email address are held by our mailing list provider. By signing up to our website you are agreeing to our terms and conditions. This information is not shared with any other organization. If you wish to unsubscribe from our mailing list at any time, you can do so by clicking the ‘unsubscribe link, found at the bottom of any email we send you – or by sending your name and email address to our website– stating ‘Unsubscribe’ in the email in the subject line or body of the email.

If you register to attend an event, your personal data which may include your name, organization, and email address are held by our event registration provider. By registering to attend an event you are agreeing to the terms and conditions of Eventbrite

Occasionally, where we partner with other organizations, we may also share information with them. We’ll only share information when necessary and we will never share your contact information.



Demos will ask for individuals to “opt-in” for most communications. This includes all our marketing communications.

We use personal data to communicate with people, promote projects, and help with fundraising activities. This includes keeping you up to date with information from our research, events, news, job opportunities, and other information relating to our work.

You can decide not to receive communications or change how we contact you at any time. If you wish to do so please contact us by email.


What does ‘marketing’ mean?

Marketing does not just mean offering things for sale but also includes news and information about:

  • our research program, including details of recent reports or blogs;
  • our events and activities; and
  • job opportunities.

When you receive a communication, we may collect information about how you respond to or interact with that communication, and this may affect how we communicate with you in the future.



We employ a variety of physical and technical measures to keep your data safe and to prevent unauthorized access to, or use, or disclosure of your personal information.

Electronic data and databases are stored on secure computer systems and we control who has access to information. Our staff receives data protection training and we have a set of detailed data protection procedures which personnel is required to follow when handling personal data.


Payment security

All electronic forms that request financial data use to pass your details to our payment provider. Our website complies with the payment card industry data security standard published by the PCI Security Standards Council, and will never store card details. If you would rather make a payment through BACS or by cheque please contact us by email.

Of course, we cannot guarantee the security of your home computer or the internet, and any online communications are at the user’s own risk.



Where we store information

Demos’ operations are based in England and we store our data within the European Union.

How long do we store information

We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored for depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing emails, we will stop storing your emails for marketing purposes.

We continually review what information we hold and delete what is no longer required. We never store payment card information.



We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

  • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal information we hold.
  • the right to have your data erased;
  • the right to have inaccurate data rectified;
  • the right to object to your data being used for marketing or profiling; and
  • where technically feasible, you have the right to personal data you have provided to us which we process automatically on the basis of your consent or the performance of a contract. This information will be provided in a common electronic format.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.



You can complain to our website directly by contacting our Head of External Affairs using the details set out above.

If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to our website.




We use cookies on our website. Cookies files are downloaded to a device when certain websites are accessed by users, allowing the website to identify that user on subsequent visits.

The only cookies in use on our site are for Google Analytics. Google Analytics are tools employed by organizations to help them understand how visitors engage with their website, so improvements can be made. Google Analytics collects information anonymously – and reports overall trends, without disclosing information on individual visitors. By using our site, you are consenting to saving and sending us this data. You can opt out of Google Analytics – which will not affect how you visit our site

Our website uses local storage strictly for system administration to provide you with the best possible experience – used in order to create reports relating to web traffic and user preferences. This includes your IP address; details of which web browser or operating system was used; and information on how you use the site.


Links to other sites

Our website contains hyperlinks to many other websites. We are not responsible for the content or functionality of any of those external websites.

If an external website requests personal information from you the information you provide will not be covered by the Demos’ Privacy Policy. We suggest you read the privacy policy of any website before providing any personal information.



We’ll amend this Privacy Policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted on our website.

Note on compliance with the General Data Protection Regulation as pertaining to the use of social media data within our projects

The Centre for the Analysis of Social Media often conducts research that involves the collection and analysis of publicly available data from social media platforms.  Much of this data, including usernames, is considered personal data under the General Data Protection Regulation. In order to ensure this data is processed lawfully and transparently, the following procedures are followed by our website

– All data collected from social media platforms are accessed through the official application programming interface (API) of that platform, and stored and used in compliance with that API’s terms of service.

– CASM often applies techniques in artificial intelligence to social media data, in order to conduct research on this data. As we have throughout our history as a research center, we ensure that the reasons for applying these techniques, the methodology used to analyze data, and the conclusions are drawn from our analysis are presented clearly and fully in each report. This includes publishing detailed accuracy scores for any machine learning algorithms applied as part of the research.

– Our website will maintain a publicly accessible page on its website for each project, explaining the sources and character of data collected for that project, the purposes for which this data will be used, and including contact details for a designated member of staff responsible for responding to public queries about this data.

– Data collected from social media sites is not stored for longer than is necessary to complete each project.

– In order to respect the rights of data controllers to maintain control of their personal data, we will remove from any dataset personal data pertaining to an individual who requests such deletion. This includes taking reasonable measures to ensure that content deleted from social media platforms is also removed.

– Jobfit does not publish any personal data collected during its research, nor is personal data shared with third parties external or transferred out without the explicit consent of the data subject. Any data published or shared with a third party is aggregated, anonymized, or altered to prevent the identification of a natural person.